Susan Neely, former Assistant Secretary for Homeland Security, returned to the association field 2005 to lead the American Beverage Association. Neely talks to CEO Update about her career path, choices, and transition back into the world of associations. Q. You are an association veteran who exited the field to work in government and then returned. Does the association territory seem different to you? What do you see as the major changes? A. The basic association territory continues as it always has. You have the need to understand what your member’s business agenda is and find the intersect between that and their policy agenda. That always stays the same. What is… Read More